To report a company, send your detailed report to faq@afa.net.
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"AFA reviews up to five areas to determine if a [national] company is 'Christmas-friendly' in their advertising: print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter) and/or personal visits to the store.
If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach 'Christmas' shoppers.
If a company has items associated with Christmas, but did not use the word 'Christmas,' then the company is considered as censoring 'Christmas.'" - AFA |