high-definition color television sets reaching prices that equal
the down payment on a high-end SUV, it is understandable why many
potential customers are wondering if they really need to make the
expensive investment into the wide-screen world of television viewing.
would probably agree saying, "So
who can blame them?"
believe we could help move more Americans into this exciting world
of wide-screen HDTV viewing if they could only understand how we
got to where we are in color television today and why we are here.
Once they realize they can bring wonderfully realistic pictures
and sounds to surround them in the comfort of their home through
new creative HDTV programs, they will not only make the jump into
this new technology, but will demand it.
once they walk into a Best Buy, Circuit City, or other
electronic merchant's showroom to make a purchase, they are not
only hit with pictures from an amazing technology but confused with
the buying decisions that suddenly confront them;
Which screen size to choose.
What name brand to buy.
What feature options would be best.
What are the existing picture-quality issues.
Is a service plan necessary.
Does it come with a tuner.
Will it connect to my cable or my TV antenna.
Does it have an audio system.
How many people can I get around it for special sporting
What price is acceptable to the budget among other
to this five different viewing formats they will have
to choose from, and you quickly find a customer scratching
the head with one hand and looking to reach for the
exit with the other.
find themselves right back into the vehicle they arrived in, driving
home confused, lost, and agreeing with each other, "Maybe
next year." They felt uncomfortable in having to part
with $2,000 to $7,000 of their hard-earned bucks for a product they
may not even like once in their home or will have operating or viewing
issues they didn't even anticipate or think of.
may also discover that not all the features they had envisioned
in the first place may be on the set they purchased, nor the programs
they liked on the screens at home that was in the store. That's
because they may have a different cable provider or they may even
have an problem with their home television antenna for receiving
local HDTV broadcast station signals, noticing quality signal issues
they didn't see in the store.
brings us right back to, "So
who can blame them?"
had come full circle and still bought nothing on their journey.
And that's where this special report, "Color
Television The Amazing Journey,"
can hopefully change things.
traveled for several years across the United States and Canada as
a top professional product trainer in the electronic consumer industry
while representing a major television manufacturer, I recently saw
the need for a special report like this that would help potential
American buyers make the decision that would finally bring them
into the world of wide-screen HDTV viewing. My training goal at
the time via a two-hour sit-down session was to teach dealer salespeople
how to implement a few simple selling methods that would help their
customers quickly and easily identify the product that would best
suit their needs and desires.
success I realized in helping the salespeople to better assist the
customer would not only improve their sales quotas and personal
income, but give them in turn the important confidence and pride
they needed to become better at the career they had chosen for making
Television The Amazing Journeyis
aimed at YOU, the buying public that is standing on the other
side of the sales counter.
report is going to help you better understand why today's new technology
is suddenly demanding you to pay so much more for the wide-screen
HDTV adventure. After you review this report, your sticker-shock
from checking prices at your local electronic store will be stabilized,
allowing you to finally make the decision to bring one home, a product
that you should be expected to enjoy for many years to come.
even included a retail price chart that shows many different
screen sizes with their formats that are available by model and
manufacturer and what you can expect to pay for them in 2005 dollars.
You can then use this chart to scan the different viewing formats
to compare how more or less expensive one is over the other. Once
you decide where you price-point is for buying a HDTV set, you can
start to narrow down what your needs are and from there decide what
features are most important to you based on the HDTV viewing sources
that are available at your home's location.
let's get started.
is a lot to take in after viewing the price tags hanging from
HDTV television units. They are referred to in the industry as
"street prices," a Manufacturer's
Suggested Retail (MSR) price
reduced to what the market will bear. These high prices, to be
brutally honest, are not going to drop until dealers sell more
volume of HDTV television sets for the manufacturer that makes
them. With little content found for available HDTV programming
from cable providers across the country, lower priced units will
not be coming soon to a dealer near you until that changes, driving
the market to buy.
go take an aspirin, relax in your favorite computer easy chair,
and get ready to experience an informative-filled journey down
memory lane and then onto the new HDTV television technologies
of today that are displayed on the floor in your local electronics
we move on to Chapter 1, here is a suggestion.
you are are super smart, super intelligent, and 100% confident in
knowing what you are buying, never, ever buy an expensive, wide-screen
HDTV television on the Web until you have sampled the model you
are looking for in real time, on a real sales floor, and with a
even then, because of a guy named Murphy
and the unexpected difficulties that could arise after you and your
set have settled in for a good winter's nap, I strongly recommend
you purchase only from a store that is located near your home with
a management you can trust that will stand behind the product if
something goes wrong. If something were to go wrong in the beginning,
and our guy Murphy tells us it probably will, a good start
in making problems go away is to be able to reach out and grab someone
you can look in the eye.
is an old saying in sales you should remember, which to your benefit
good companies stress to their customer service employees about
the customer being gold:
excitement of the sale is soon forgotten with the sour taste of
poor customer service."
is especially true for online purchases. You can't park your car
in front of an online store, but you can park it in front of a brick
and mortar one.
this case, that someone you'll be looking for is the salesperson
who sold you the set in the first place. The salesperson making
the commission on your sale, or the one who is responsible for what
he sold to you and what he claimed on the sales floor, will be your
first line of defense, their already having a personal investment
in making sure any wrong you have experienced is made quickly forgotten
with a smile.
links are treated as added Windows, and will not replace the
previous Window that was loaded. This allows you to never
lose your original starting point if you want to go back one
or two steps.
if you go through this report in one pass, you can potentially
open 30 Windows, not including the links that probably number
beyond 100. Therefore, you may want to close previous Windows
as you go from one Chapter to the next. For added convenience,
all seventeen chapters have links at the bottom of each page
to any other Chapter in this special report.
for more added help with buying your first HDTV television
set, Chapters 9 - 13 provide you with a price list for each
specific format mentioned. When opening this price page, you
will find a link at the bottom where you can see all the formats
by screen size, by manufacturer, together on one master early
2005 price list taken from newspaper flyers from Circuit City,
Best Buy, and Sears printed in North Carolina.
recently retired, this report can be viewed as my giving back
to the industry that put food on my table for over 20 years.
To start your
amazing journey, click on Chapter
for graphics and photographs
any comments, you are welcomed to e-mail the original author
of this report at firstname.lastname@example.org.
While replies are optional, every effort will be made to read
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